
Millions of animals suffer for human entertainment in zoos, circuses, marine parks and for tourists’ photos. Born Free challenges the multi-billion-pound global zoo industry; exposes suffering and fights cruelty; campaigns for tighter legislation; publishes ground-breaking reports; operates the Traveller’s Animal Alert campaign; co-ordinates the EndCap coalition linking animal welfare groups throughout Europe to end captive animal cruelty and suffering; and stops wild-animal exploitation in advertising, TV and films.
Zoos claim to contribute to conservation but very few breed endangered species or protect wildlife in the wild. The majority of zoo animals are not returned to the wild but instead live out their lives in captivity. As a concept, caging species in perpetuity, isolated from their natural habitat, is preservation not conservation.
"We can learn as much about lions by studying them in their captivity as we can about men by studying them in their prison cells,"
Virginia McKenna
Born Free Founder & Trustee